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  • Video play_circle

    Morocco
    is never
    far away.

    • CITIES COLLECTION

    Wear your roots.

    LIMITED UNITS - NO RESTOCK.

    ATAY COLLECTION

    Born from two worlds

    Our Story.

    The idea behind this brand was born from a feeling of void.
    This void created by the distance from us and our beloved country.
    We needed something to bring our country to us, something to connect us back to our people, our culture, our roots - and the solution was     TOOB.

    Image

    Values we carry.

    Rooted in culture
    Every design is inspired by authentic Moroccan heritage

    Made with intention
    Each piece is built to mean something.

    Worn everywhere
    From Montréal to Paris — your roots travel with you

    En savoir plus arrow_forward
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    Fast international delivery

    Dilevering in +40 countries with short delays.

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    Secured Checkout

    100% encrypted and protected payments.

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    Made with care

    Designs inspired by the essence of the Moroccan culture.

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    Need help ?

    Leave us a message under the "Contact us" rubric